DIGITAL MARKETING BLOG

6.13.17

Video Marketing 101: Making Movies for Mobile

Let’s face it: smartphones have become an integral component of our everyday lives. Whether we’re surfing Facebook, sending a Snap, or searching for that next big deal on Amazon, it’s an undeniable truth that we interact with the digital world every day — and it’s usually thanks to our phones. So, what does that little insight…

5.24.17

Pay-Per-Click: Boosting and Paying for Impressions on the Web

Whenever you’re looking to generate visitor traffic to your site, pay-per-click (PPC) advertising is one of the most worthwhile options to consider. But before shelling out extra dollars, it’s important to know how PPC works, what you can hope to get from this type of advertising, and above all else, what not to do. So,…

5.10.17

What is UX and How Does it Affect Your Site?

Step away from your preconceived notions of web design for a moment. Forget about the science and statistics that go into tracking data. And disregard any go-to ideas you might have when looking to attract online viewers. Why? When it comes to understanding User Experience (UX), there are no set formulas. It’s not something you…

5.3.17

Critical Engagement: Why Responding to Reviews Is Vital

Let’s say you own a company that installs water sprinkler system systems for homes with big front lawns and beautiful gardens. The profile of your average client is something like, particular, skeptical and unforgiving. One morning, over coffee and eggs, you Google your company's name as usual. You’re half conscious, but you quickly jolt awake…

4.12.17

Mobile-Friendly Websites: Why Do They Matter?

The landscape of the Internet is changing. Not long ago, PCs were most people’s only means of accessing the web. Over the course of the last decade, however, smartphones and tablets have gained an ever-increasing share of the world’s Internet traffic. These pocket-sized mobile devices have fundamentally changed the way we navigate the Internet, and…

1.22.16

Case Study: Hair Salon

Coming Soon...

1.22.16

Case Study: Cafe

Coming Soon...

1.22.16

Case Study: Construction Company

Coming Soon...

1.22.16

Case Study: Dry Clean Business

Coming Soon...

1.22.16

Case Study: Auto Mechanic

Coming Soon...

10.4.14

Working in Advertising

If you are creative and like to design and write, you might already have advertising in your list of top five career opportunities. Working in a major ad agency’s creative department may be a dream job but you may find you would rather work in a smaller ad agency, in-house agency, or even on your…

8.11.14

Marketing a Small Business Locally

The best way for a business to market their product or service is to discover the customer’s needs and then create a plan to service those needs. Expanding accommodate customers is possible if you focus on organic growth. This can be done in a variety of ways: acquiring more customers, finding ways to have customers…