Category: Advertising


Pay-Per-Click Advertising

Whenever you’re looking to generate visitor traffic to your site, pay-per-click (PPC) advertising is one of the most worthwhile options to consider. But before shelling out extra dollars, it’s important to know how PPC works, what you can hope to get from this type of advertising, and above all else, what not to do. So,…


Working in Advertising

If you are creative and like to design and write, you might already have advertising in your list of top five career opportunities. Working in a major ad agency’s creative department may be a dream job but you may find you would rather work in a smaller ad agency, in-house agency, or even on your…