DIGITAL MARKETING BLOG

10.28.22

UX

Step away from your preconceived notions of web design for a moment. Forget about the science and statistics that go into tracking data. And disregard any go-to ideas you might have when looking to attract online viewers. Why? When it comes to understanding User Experience (UX), there are no set formulas. It’s not something you…

10.28.22

Press Release

At the core of every public relations strategy is a press release. But what’s at the core of every press release? That’s a bit more complicated. Despite what the average marketer might tell you, there isn’t a precise formula for publishing a successful press release. Quite frankly, in recent years, it’s become more of an…

10.28.22

Hair Care Marketing

Independent Dudley’s Beauty Center of Richmond, VA distributors are committed to giving their clients the look they want at an affordable price. Keeping up with the latest trends and remain on top of all the newest products and styles to give clients a glamorous, modern look. The Business Challenge: This hair salon needed  to expand their products brand…

10.28.22

Cleaning Services Marketing in Virginia

A Penny For Your Thought Cleaning Services of Richmond, VA are committed to giving their clients the look they want at an affordable price.  This professional cleaning service provides professional cleaning you can trust attention to every detail when cleaning your home or business. The Business Challenge: This commercial and residential cleaning service needed to expand their products brand awareness and consistently remain…

6.13.17

Video Mobile Marketing

Let’s face it: smartphones have become an integral component of our everyday lives. Whether we’re surfing Facebook, sending a Snap, or searching for that next big deal on Amazon, it’s an undeniable truth that we interact with the digital world every day — and it’s usually thanks to our phones. So, what does that little insight…

5.24.17

Pay-Per-Click Advertising

Whenever you’re looking to generate visitor traffic to your site, pay-per-click (PPC) advertising is one of the most worthwhile options to consider. But before shelling out extra dollars, it’s important to know how PPC works, what you can hope to get from this type of advertising, and above all else, what not to do. So,…

5.3.17

Reviews Generation

Let’s say you own a company that installs water sprinkler system systems for homes with big front lawns and beautiful gardens. The profile of your average client is something like, particular, skeptical and unforgiving. One morning, over coffee and eggs, you Google your company's name as usual. You’re half conscious, but you quickly jolt awake…

4.12.17

Mobile-Friendly Websites

The landscape of the Internet is changing. Not long ago, PCs were most people’s only means of accessing the web. Over the course of the last decade, however, smartphones and tablets have gained an ever-increasing share of the world’s Internet traffic. These pocket-sized mobile devices have fundamentally changed the way we navigate the Internet, and…

1.22.16

Restaurant Marketing in Virginia

  Wing Zone Richmond prides itself on bringing flavorful Angus burgers, original or boneless wings, chicken tenders, salads, fries, and more right to their Richmond Area customers’ door! The Business Challenge: The client needed a way to bring in new targeted audiences to their restaurant. They decided they need to focus their local brand presence…

1.22.16

Event Production Company Marketing in Virginia

Magic Special Events is a full service special event design and production company that specializes in transforming their clients’ vision into spectacular, memorable events with professional and personal service. The Business Challenge: This special event design and production company needed to bring in more regional business clients in the Mid Atlantic, searching for corporate event…

1.22.16

Cleaning Services Marketing

A Penny For Your Thoughts brings a new level of quality and convenience to professional cleaning services in the Greater Richmond Virginia area. The company emphasis is on the customer experience that puts them well ahead of the competition reflected in the quality of their work. The Business Challenge: This cleaning service was looking for…

1.22.16

Auto Repair Shop Marketing in Virginia

Berry's Auto Repair is committed to providing their customers with the highest level of service, so they’ll always choose them for all maintenance and repair needs. The Business Challenge: Before coming to us, this auto repair shop did not have a website or have a social media presence. This company needed to bring locals in…