DIGITAL MARKETING BLOG

8.5.18

Understanding the Power of a Press Release

At the core of every public relations strategy is a press release. But what’s at the core of every press release? That’s a bit more complicated. Despite what the average marketer might tell you, there isn’t a precise formula for publishing a successful press release. Quite frankly, in recent years, it’s become more of an…

6.13.17

Video Marketing 101: Making Movies for Mobile

Let’s face it: smartphones have become an integral component of our everyday lives. Whether we’re surfing Facebook, sending a Snap, or searching for that next big deal on Amazon, it’s an undeniable truth that we interact with the digital world every day — and it’s usually thanks to our phones. So, what does that little insight…

5.24.17

Pay-Per-Click: Boosting and Paying for Reach

Whenever you’re looking to generate visitor traffic to your site, pay-per-click (PPC) advertising is one of the most worthwhile options to consider. But before shelling out extra dollars, it’s important to know how PPC works, what you can hope to get from this type of advertising, and above all else, what not to do. So,…

5.10.17

What is UX and How Does it Affect Your Site?

Step away from your preconceived notions of web design for a moment. Forget about the science and statistics that go into tracking data. And disregard any go-to ideas you might have when looking to attract online viewers. Why? When it comes to understanding User Experience (UX), there are no set formulas. It’s not something you…

5.3.17

Critical Engagement: Why Responding to Reviews Is Vital

Let’s say you own a company that installs water sprinkler system systems for homes with big front lawns and beautiful gardens. The profile of your average client is something like, particular, skeptical and unforgiving. One morning, over coffee and eggs, you Google your company's name as usual. You’re half conscious, but you quickly jolt awake…

4.12.17

Mobile-Friendly Websites: Why Do They Matter?

The landscape of the Internet is changing. Not long ago, PCs were most people’s only means of accessing the web. Over the course of the last decade, however, smartphones and tablets have gained an ever-increasing share of the world’s Internet traffic. These pocket-sized mobile devices have fundamentally changed the way we navigate the Internet, and…

1.22.16

Hair Salon Marketing

Dudley’s Beauty Center of Richmond, VA stylists are committed to giving their clients the look they want at an affordable price and in a relaxing environment. Keeping up with the latest trends and remain on top of all the newest products and styles to give clients a glamorous, modern look. The Business Challenge: This hair salon needed  to expand their products brand awareness and consistently…

1.22.16

Restaurant Marketing

  Wing Zone Richmond prides itself on bringing flavorful Angus burgers, original or boneless wings, chicken tenders, salads, fries, and more right to their Richmond Area customers’ door! The Business Challenge: The client needed a way to bring in new targeted audiences to their restaurant. They decided they need to focus their local brand presence…

1.22.16

Event Production Company Marketing

Magic Special Events is a full service special event design and production company that specializes in transforming their clients’ vision into spectacular, memorable events with professional and personal service. The Business Challenge: This special event design and production company needed to bring in more regional business clients in the Mid Atlantic, searching for corporate event…

1.22.16

Dry Cleaners Marketing

The Dry Clean Factory brings a new level of quality and convenience to professional dry cleaning services in the Greater Richmond Virginia area. The company emphasis is on the customer experience that puts them well ahead of the competition reflected in the quality of their work. The Business Challenge: This dry cleaner was looking for…

1.22.16

Auto Repair Shop Marketing

Berry's Auto Repair is committed to providing their customers with the highest level of service, so they’ll always choose them for all maintenance and repair needs. The Business Challenge: Before coming to us, this auto repair shop did not have a website or have a social media presence. This company needed to bring locals in…

10.4.14

Working in Advertising

If you are creative and like to design and write, you might already have advertising in your list of top five career opportunities. Working in a major ad agency’s creative department may be a dream job but you may find you would rather work in a smaller ad agency, in-house agency, or even on your…