Let’s face it: smartphones have become an integral component of our everyday lives. Whether we’re surfing Facebook, sending a Snap, or searching for that next big deal on Amazon, it’s an undeniable truth that we interact with the digital world every day — and it’s usually thanks to our phones.
So, what does that little insight mean for your own business? For starters, mobile marketing is upon us in the present, and it’s certainly not going anywhere in the near future. Secondly, videos are the latest mobile craze, so honing your online strategy via ads and branded content is key for staying relevant.
But don’t worry if you’re not quite sure about next steps. In order to provide you with a more defined strategy, Speadmark LLC has broken down video mobile marketing to bare basics.
Understand the average smartphone user.
Did you know that smartphone viewers are approximately 1.6 times more likely to tell their peers about the video content they’re watching than TV viewers? Or how about the fact that people who view ads or branded content on their smartphones are 1.8 times more likely to share it, relative to desktop users? This is vital research to keep in mind when contemplating the benefits of rolling out a mobile video strategy for your company, and getting others on board.
Consumers deserve a choice.
Rather than spoon-feed viewers what you think they want to enjoy, it’s important to understand the value of giving them a choice. That said, you should consider allowing viewers the option of skipping an ad, rather than forcing them to sit through something they’re turned off by. In one study conducted on the topic, three out of four smartphone users said that having the “choice to skip an ad” is important to them. Why? Mobile video marketing is more about a personal experience, and you need to be sensitive to the needs and wants of a viewer if you’re eager to see long-term results.
Cherish those micro-moments.
Brands can win over viewers by understanding their interest in relevant, quality material, and giving them an option to choose what they’d like to see for themselves. What does this mean in practice? Companies can focus on “micro-moments,” which occur when users turn to their smartphones for advice on a product or service. By anticipating your customers’ needs and offering them insightful information based on those needs, you can earn their trust, respect and loyalty in the future.
