Tag Archives: Web Design

Oct 28
What is UX and How Does it Affect Your Site?

UX

Step away from your preconceived notions of web design for a moment. Forget about the science and statistics that go into tracking data. And disregard any go-to ideas you might have when looking to attract online viewers. Why?

When it comes to understanding User Experience (UX), there are no set formulas.

It’s not something you can rely on an algorithm to measure. Instead, UX pertains to the way a person feels when he or she interacts with a site or product. It’s the intuition that any user experiences when working in the digital space, and usability is simply one part of the larger UX whole.

This is where some of your prior knowledge comes in handy.

Do people know how to interact with your website? If so, do they enjoy said interactions? Who are your target users? And what are some of their business objectives and deeper concerns?

All of these questions are vital to keep in mind when trying to develop an ideal UX, because your target group cannot be everyone. In fact, you should establish a keen sense of your website audience before crafting a digital platform for them to work with. This awareness will then allow you to better integrate visual and interactive elements alongside information architecture, writing and engineering. How? You’ll be able to correctly identify key segments of your audience, and convey exactly what they’re looking for to your design team.

Surprisingly, many business owners still fail to realize the larger importance of UX.

It’s not only about the feelings of the user, but their productivity. If customers are kept engaged, they’re understandably more inclined to stay on your site. Likewise, if they find their experience is easy, enjoyable and useful, they’re far more likely to return or recommend the site to their friends and colleagues.

But while a well-developed user experience is key, there is no right way to get there. That’s why it’s vital to first understand the needs of your users, as well as their environment. From there, you can draft up innovative scenarios that are targeted to the customer—not a generic populace—and create a comfortable, highly-functional experience for your users.
Apr 12
Mobile-Friendly Websites: Why Do They Matter?

Mobile-Friendly Websites

The landscape of the Internet is changing. Not long ago, PCs were most people’s only means of accessing the web. Over the course of the last decade, however, smartphones and tablets have gained an ever-increasing share of the world’s Internet traffic. These pocket-sized mobile devices have fundamentally changed the way we navigate the Internet, and nobody knows that better than Google.

In May of 2015, Google reported that the volume of mobile search queries had officially overtaken that of desktop searches. More recent estimates suggest that mobile searches account for close to 60 percent of all the inquiries on google. Furthermore, Google estimates that nearly one-third of all mobile searches are location based.

This means that when people make search inquiries on mobile devices, there’s a good chance they’re looking for a nearby business in their area.

When businesses don’t have mobile-friendly websites, they effectively forfeit a huge percentage of the search queries that might lead people to their front doors. Mobile-friendly design means that prospective customers will be able to comfortably navigate a website regardless of the device they access it from. By offering a superior user experience, a mobile-friendly website can increase the likelihood that visitors will choose to do business with you, rather than navigating away to another site.

Revamping your website with a mobile-friendly design is one of the most effective things you can do to increase your exposure on the Internet. And because this type of web design has become the norm in recent years, it’s easier than ever to give your site a mobile-friendly facelift. If you haven’t already, now is the time to upgrade your website for the future with an attractive, easily-navigable mobile-friendly design.