Category: Marketing

8.5.18

Press Release

At the core of every public relations strategy is a press release. But what’s at the core of every press release? That’s a bit more complicated. Despite what the average marketer might tell you, there isn’t a precise formula for publishing a successful press release. Quite frankly, in recent years, it’s become more of an…

6.13.17

Video Marketing 101: Making Movies for Mobile

Let’s face it: smartphones have become an integral component of our everyday lives. Whether we’re surfing Facebook, sending a Snap, or searching for that next big deal on Amazon, it’s an undeniable truth that we interact with the digital world every day — and it’s usually thanks to our phones. So, what does that little insight…

5.10.17

What is UX and How Does it Affect Your Site?

Step away from your preconceived notions of web design for a moment. Forget about the science and statistics that go into tracking data. And disregard any go-to ideas you might have when looking to attract online viewers. Why? When it comes to understanding User Experience (UX), there are no set formulas. It’s not something you…

5.3.17

Critical Engagement: Why Responding to Reviews Is Vital

Let’s say you own a company that installs water sprinkler system systems for homes with big front lawns and beautiful gardens. The profile of your average client is something like, particular, skeptical and unforgiving. One morning, over coffee and eggs, you Google your company's name as usual. You’re half conscious, but you quickly jolt awake…

4.12.17

Mobile-Friendly Websites: Why Do They Matter?

The landscape of the Internet is changing. Not long ago, PCs were most people’s only means of accessing the web. Over the course of the last decade, however, smartphones and tablets have gained an ever-increasing share of the world’s Internet traffic. These pocket-sized mobile devices have fundamentally changed the way we navigate the Internet, and…

8.11.14

Marketing a Small Business Locally

The best way for a business to market their product or service is to discover the customer’s needs and then create a plan to service those needs. Expanding accommodate customers is possible if you focus on organic growth. This can be done in a variety of ways: acquiring more customers, finding ways to have customers…

1.1.14

Utilizing the Web as a Marketing Medium

Often times it can be difficult to get people to talk about your company if you are not willing to or able to spend a fortune on advertising. The success of your company and its ability to grow depends heavily on the amount of customers that you are able to find and that are able…

12.22.13

Small Business Marketing: Being the Face of Your Company

The most recognizable businesses have succeeded because of their owner’s ability to represent the products and services that they offer, and they leave a lasting impression. A company does not always need to be noticeable because of their owner, but it does help to be present and impressive when it comes to business matters and…

11.29.13

Finding and Creating Ways to Make Your Business Grow

Starting a new business is a challenge that some find to be extremely fulfilling and exciting. However, there are many that fail because they do not know how to properly get the word out about their organization. Helping one’s company to grow and increase its profits can be a process of trial and error; some…