Mobile-Friendly Websites

The landscape of the Internet is changing. Not long ago, PCs were most people’s only means of accessing the web. Over the course of the last decade, however, smartphones and tablets have gained an ever-increasing share of the world’s Internet traffic. These pocket-sized mobile devices have fundamentally changed the way we navigate the Internet, and nobody knows that better than Google.

In May of 2015, Google reported that the volume of mobile search queries had officially overtaken that of desktop searches. More recent estimates suggest that mobile searches account for close to 60 percent of all the inquiries on google. Furthermore, Google estimates that nearly one-third of all mobile searches are location based.

This means that when people make search inquiries on mobile devices, there’s a good chance they’re looking for a nearby business in their area.

When businesses don’t have mobile-friendly websites, they effectively forfeit a huge percentage of the search queries that might lead people to their front doors. Mobile-friendly design means that prospective customers will be able to comfortably navigate a website regardless of the device they access it from. By offering a superior user experience, a mobile-friendly website can increase the likelihood that visitors will choose to do business with you, rather than navigating away to another site.

Revamping your website with a mobile-friendly design is one of the most effective things you can do to increase your exposure on the Internet. And because this type of web design has become the norm in recent years, it’s easier than ever to give your site a mobile-friendly facelift. If you haven’t already, now is the time to upgrade your website for the future with an attractive, easily-navigable mobile-friendly design.

About the author: Janice Spellman

Janice is a Marketing Consultant at Speadmark. She has helped many businesses in Richmond and Washington DC grow through traditional and digital marketing and branding, using strategies that attract, engage, and convert.

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